![]() DO NOT focus on the presentation more than the message.ANYONE with the right insight and the right message can make an idea stick.Your ideas are sticky if they are understood and remembered and have a lasting impact.This wonderful study presented in the book discuss how difficult it actually is to share a message due to our tendencies to share as though we are explaining it ourselves. The study done in the 1990’s showed that only 1/40 students could rely a song via tapping the rhythm out. “It’s hard to be a tapper”: Sharing knowledge isn’t as easy as it seems.The curse of knowledge: Once we know something we find it hard to imagine what it was like not to know it. ![]() The Journal write up also includes important messages and crucial passages from the book. Written informally, the notes contain a mesh of quotes and my own thoughts on the book. ![]() My notes are a reflection of the journal write up above. This is my book summary of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath. ![]() By taking caution against the curse of knowledge and applying the SUCCES to our ideas, we all can share ideas that will resonate across time. Much of what we know suffers from the curse that only knowing it can cause we are trapped in our own understanding. Not only that, the Heath brothers also provide us with the tools to make our own ideas stickier. Made to Stick helps us understand why we are better at remembering some ideas over others. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath ![]()
0 Comments
Leave a Reply. |